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Feb 14, 2022

VR’s Biggest Ad Yet Pushed ‘Meta Quest’ to a National Audience During the Super Bowl

Posted by in categories: electronics, virtual reality

It’s hard to find a single event with a bigger audience than the Super Bowl, which has made it one of the hottest pieces of advertising real estate anywhere. Meta went big this year with a 60 second ad spot that served to both promote VR to a national audience and solidify its rebranding from Oculus Quest 2 to Meta Quest 2.

If you were watching the Rams and Bengals duke it out during Super Bowl 56 on Sunday, you will also have been introduced to ‘Questy’s’ in an ad during the first quarter. The 60 second spot, which centered around a personified animatronic band that once played at a restaurant called Questy’s, was likely the single most expensive VR-related ad ever shown on TV to date.

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