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Sep 10, 2019

McDonald’s acquires tech company Apprente to automate drive-through process

Posted by in categories: food, robotics/AI

Sept. 10 (UPI) — McDonald’s on Tuesday announced the acquisition of a company that will assist in automating its drive-through process.

The fast-food chain agreed to a deal to acquire Apprente, a California-based company that was founded in 2017 with a focus on creating voice-based platforms for “complex, multilingual, multi-accent and multi-item conversational ordering.”

McDonald’s said Apprente’s technology will be used to allow for faster, simpler and more accurate order taking at its drive-throughs and may later be incorporated into mobile ordering and kiosks.

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