How might the application of artificial intelligence enhance the experience and reach of electronic gaming and gambling?

Over the next few years, the internet gaming business could be transformed completely as artificial intelligence (AI) enters the scene. At its core, AI is a type software or hardware that learns—and it could be programmed to learn mostly about us, its users and those insights could drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Just as Netflix uses an algorithm to suggest films you might watch, the concept of personalisation is extending to the idea of “Lifestyle AI” applications that could help choose your entertainment, gaming choices, wardrobe, your next meal, your job, and romantic partner. Take this one natural step further, and we enter the domain of mass tailoring of gaming and betting experiences.

While it all sounds a bit like science