The U.S. Federal Trade Commission (FTC) on Monday said it filed a lawsuit against Kochava, a location data broker, for collecting and selling precise geolocation data gathered from consumers’ mobile devices.
The complaint alleges that the U.S. company amasses a “wealth of information” about users by purchasing data from other data brokers to sell to its own clients.
“Kochava then sells customized data feeds to its clients to, among other purposes, assist in advertising and analyzing foot traffic at stores or other locations,” the FTC said. “Among other categories, Kochava sells timestamped latitude and longitude coordinates showing the location of mobile devices.”
