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YouTube is the world’s biggest video platform, and its most popular content is still relatively short video clips. But over the last year Robert Kyncl, the service’s chief business officer, has begun to lay the groundwork for a new era of YouTube. He led the launch of YouTube Red, a subscription service that eliminates ads and brings a bunch of premium features to customers. He’s also created separate apps for YouTube’s three most popular verticals: gaming, kids, and music.

We sat down for a chat with Kyncl at CES. He gave a keynote speech earlier in the week, and one major focus was music. Despite being a video service, YouTube’s massive scale means it’s also the world’s most popular platform for streaming music. The new Music app is optimized for that experience, adding features like offline playlists and background play. We chatted about MTV and why YouTube has the ability to be many different things to different people all at once.

The second major focus in Knycl’s speech was virtual reality, a technology that seems poised on the cusp of a major breakthrough to the mainstream in 2016. YouTube has been pushing into 360 degree and 3D video, moves which Kyncl believes will lay the groundwork for virtual reality on the platform. With the arrival of a much more immersive experience, he also believes YouTube can become a far more immersive experience, a shift that may allow higher quality content to thrive.

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Carl Zimmer, a science journalist, explains how the revolutionary new genome-editing tool CRISPR works.

Zimmer is a columnist for The New York Times and the author of “A Planet of Viruses.”

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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.

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Produce and detect gravitational fields at will using magnetic fields, control them for studying them, work with them to produce new technologies — it sounds daring, but Prof. André Füzfa of Namur University has proposed just that in an article published in the scientific journal Physical Review D. If followed, this proposal could transform physics and shake up Einstein’s theory of general relativity.

At present, scientists study gravitational fields passively: they observe and try to understand existing gravitational fields produced by large inertial masses, such as stars or Earth, without being able to change them as is done, for example, with magnetic fields. It was this frustration that led Füzfa to attempt a revolutionary approach: creating gravitational fields at will from well-controlled magnetic fields and observing how these magnetic fields could bend space-time.

In his article, Füzfa has proposed, with supporting mathematical proof, a device with which to create detectable gravitational fields. This device is based on superconducting electromagnets and therefore relies on technologies routinely used, for example, at CERN or the ITER reactor.

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