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The 3 key ingredients for attracting investors to your crowdfunding (ICO/STO) campaign

Below is a redacted and slightly edited and updated version of a memo provided to a client regarding how to attract investors to their business, in mid 2017. For background, they’re a 5 year old private investment firm, whose stock is traded OTC and who invest in startups focused on blockchain tech. To further this model they were exploring additional ways to raise capital, specifically to acquire more startups. Below is a high level framework of what investor “whales” are looking for. This is not investment advice. These are redacted insights into what you should be considering if you’re looking to also engage potential investors in your business enterprise.

If you don’t have time to read it all, I’ll summarize: It still takes money to make money.

Note — all crowdfunding campaigns (regardless of if you call them ICOs / STOs) require a legitimate business model, tangible solutions to real problems, market size worth investing in and the potential for 100x returns. Otherwise, whales aren’t interested in 10x returns.

SocialRecall says it deletes obsolete user data on the event version of the app, and that data for the other version is only stored on a user’s phone.

But privacy experts are still concerned that the app represents a mainstream rollout of technology that could have profound implications for the future of public spaces — and that it’s difficult to adequately inform users about the long-term risks of a technology that’s still so new.

“The cost to everyone whom you are surveilling with this app is very, very high,” New York University law professor Jason Schultz told Scientific American, “and I don’t think it respects the consent politics involved with capturing people’s images.”

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This time around it’s Aurobindo Pharma USA Inc, which is recalling prescriptions of the drug Valsartan, you may remember, has been the subject of recalls due to such impurities in the past. The drug is sold by several manufacturers, and in July of 2018 almost a half-dozen companies were forced to recall their products due to the discovery of human carcinogens in the tablets.

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The iPhone isn’t selling as well as Apple expected. Tim Cook blames China’s cooling-down economy, but a lot of users say it’s because the phone are too expensive for the features they offer.


Apple shares plummeted after CEO Tim Cook revealed that the iPhone maker expects a drop of up to $9bn in revenue compared to its November report. More affordable battery replacements are to blame, among other things.

Apple stated that it now expects a revenue of approximately $84 billion in the first quarter of 2019, down from its previous estimate of $89bn to $93bn. Markets have reacted swiftly to the news, sending Apple shares into a 7.5-percent nosedive.

Explaining the causes behind the revision, Cook almost squarely blamed the expected drop in sales on the economic slowdown in mainland China, a key emerging market for Apple smartphones.

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It is a pristine specimen, preserved as it was formed. Other similarly shaped objects have been modified over time due to their closer proximity to the Sun. Learn more about this distant object explored by our New Horizons spacecraft: http://pluto.jhuapl.edu/News-Center/News-Article.php?page=20190102