Of the seven patterns of AI that represent the ways in which AI is being implemented, one of the most common is the recognition pattern. The main idea of the recognition pattern of AI is that we’re using machine learning and cognitive technology to help identify and categorize unstructured data into specific classifications. This unstructured data could be images, video, text, or even quantitative data. The power of this pattern is that we’re enabling machines to do the thing that our brains seem to do so easily: identify what we’re perceiving in the real world around us.

The recognition pattern is notable in that it was primarily the attempts to solve image recognition challenges that brought about heightened interest in deep learning approaches to AI, and helped to kick off this latest wave of AI investment and interest. The recognition pattern however is broader than just image recognition In fact, we can use machine learning to recognize and understand images, sound, handwriting, items, face, and gestures. The objective of this pattern is to have machines recognize and understand unstructured data. This pattern of AI is such a huge component of AI solutions because of its wide variety of applications.

The difference between structured and unstructured data is that structured data is already labelled and easy to interpret. However unstructured data is where most entities struggle. Up to 90% of an organization’s data is unstructured data. It becomes necessary for businesses to be able to understand and interpret this data and that’s where AI steps in. Whereas we can use existing query technology and informatics systems to gather analytic value from structured data, it is almost impossible to use those approaches with unstructured data. This is what makes machine learning such a potent tool when applied to these classes of problems.