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Nurturing CRM data into powerful sales insights

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The single point agenda for fast-growth enterprises today is superlative customer experience. As forward-looking organizations strategize, customer focus is at the core of any digital transformation initiative. The technology must be agile and intelligent to ensure a positive customer experience from day one. And if you think you have time to iron out your customer delight checkpoints, think again. Retail customers have indicated time and time again that they’re willing to walk away from brands after just one bad experience.

As enterprises revisit their tech stack to level up their customer experience, customer relationship management (CRM) is the ubiquitous starting point as it is a vast river from which millions of rivulets of information flow. So, how do we draw the pathways that interconnect these rivulets to form data streams that help sales teams sail straight to desirable customer outcomes?

Progress towards a pan-coronavirus vaccine

A universal coronavirus vaccine “could solve the problem of endless new waves of disease caused by variants with reduced vaccine sensitivity”.


Researchers at the Francis Crick Institute in London have shown that a specific area of the SARS-CoV-2 spike protein is a promising target for a pan-coronavirus vaccine that could offer protection against new variants, as well as common colds, and help prepare for future pandemics.

Developing a vaccine against multiple coronaviruses is a challenge because this family of viruses have many key differences, frequently mutate, and generally induce incomplete protection against reinfection. This is why people can suffer repeatedly from common colds, and why it is possible to be infected multiple times with different variants of SARS-CoV-2.

A pan-coronavirus vaccine would need to trigger antibodies that recognise and neutralise a range of coronaviruses – stopping the virus from entering host cells and replicating.

Oldest Australian rock painting

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An image of a kangaroo has been identified as Australia’s oldest known rock painting, dated to over 17,000 years old.

The two-metre-long kangaroo is painted on the ceiling of a rock shelter on the Unghango clan estate, in Balanggarra country in the north-eastern Kimberley region, WA.

A research team led by Damien Finch from the University of Melbourne used radiocarbon dating to determine the ages of mud-wasp nests below and above the painting.

Scientists Create First Synthetic Embryo, Allow It to Develop a Functioning Brain and Organs

The frightening future implications of new report from researchers at the Weizmann Institute of Science in Israel caused a stir among observers of the international science community.

Using neither sperm nor egg, researchers created the world’s first synthetic mouse embryo and watched it grow for over eight days inside of a specially designed bioreactor that served as a womb, according to Live Science Magazine.

The article describes what occurs inside the artificial womb. “Within the device, embryos float in small beakers of nutrient-filled solution, and the beakers are all locked into a spinning cylinder that keeps them in constant motion. This movement simulates how blood and nutrients flow to the placenta. The device also replicates the atmospheric pressure of a mouse uterus.”

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