Oct 21, 2021
Hydroponics made Fujitsu
Posted by Omuterema Akhahenda in categories: business, computing, finance, food, sustainability
Fijitsu retrofitted one of it’s clean rooms in a vertical farm. The project was so successful, they discovered they could enter a new market segment and sell the systems themselves. I definately want one.
Like the giant monolith in Stanley Kubrick’s 2,001 this new head of lettuce is simultaneously a product of this factory’s past and the future. Fujitsu is a space-age R&D innovator with sprawling, specialized factories. But several of its facilities, including this one, went dark when the company tightened its belt and reorganized its product lines after the 2008 global financial crisis. Now in the aftermath, it has retrofitted this facilities to serve tomorrow’s vegetable consumers, who will pay for a better-than-organic product, and who enjoy a bowl of iceberg more if they know it was monitored by thousands of little sensors.
Like the giant monolith in Stanley Kubrick’s 2001, this new head of lettuce is simultaneously a product of this factory’s past and the future. Fujitsu is a space-age R&D innovator with sprawling, specialized factories. But several of its facilities, including this one, went dark when the company tightened its belt and reorganized its product lines after the 2008 global financial crisis. Now in the aftermath, it has retrofitted this facilities to serve tomorrow’s vegetable consumers, who will pay for a better-than-organic product, and who enjoy a bowl of iceberg more if they know it was monitored by thousands of little sensors.