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As part of DRONELIFE’s participation in the FAA’s Drone Safety Awareness Week, DRONELIFE will feature stories according to the themes outlined. Today, we focus on drone delivery.

Guest Post: This article published with permission from our friends at DroneII, Drone Industry Insights. Article authored by Millie Radovic.

As high-profile drone delivery companies like Wing, UPS Flight Forward, and Zipline have made headline after headline this year, the hype around drone deliveries has become bigger than ever. But is it really all hype, or are we on the brink of major change in the way that goods are transported? Over the past two months DRONEII has conducted thorough research into the drone delivery market to bring you the latest market updates and answer all your burning questions. Here’s just a small snippet of the content that we’ve compiled into our latest Drone Delivery Report.

In the late ’90s, wildlife conservationists Zoe Jewell and Sky Alibhai were grappling with a troubling realization. The pair had been studying black rhino populations in Zimbabwe, and they spent a good deal of their time shooting the animals with tranquilizer darts and affixing radio collars around their necks. But after years of work, the researchers realized there was a major problem: Their technique, commonly used by all manner of wildlife scientists, seemed to be causing female rhinos to have fewer offspring.

The researchers published their findings in 2001, igniting a controversy in the conservation world. The problem, says Duke University professor of conservation ecology Stuart Pimm, is that being “collared” is extremely stressful for animals. “If you were walking through your neighborhood and suddenly a bunch of strange people came charging after you … and you got shot in the ass with a dart and woke up with something around your neck, I think you’d be in pretty bad shape too,” he says.

But Jewell and Alibhai had an idea. While working alongside the Shona tribe in Zimbabwe, they saw how the indigenous trackers were able to deduce an enormous amount of information about wildlife from animals’ footprints, including weight, sex, and species, all without getting anywhere close to the animals themselves. “We would go out with local game scouts, who were often expert trackers, and they would often laugh at us as we were listening to these signals coming from the collars,” Jewell says. “They would say to us, ‘all you need to do is look on the ground.”

While maybe not as riveting as your favorite movie, this video published by Amazon shows it’s current version delivery drone in action. It is worth noting that the takeoff and landings are on a identified platform landing areas. It also does not show the transfer of the items from pick-up to delivery but it does give you an idea of the flight pattern of the drone and the interesting way that it handles take off and landings.

Uber has announced it’s developing a new drone it hopes to use for Uber Eats deliveries one day. Eric Allison, the head of Uber Elevate, talked about the new drone in Detroit yesterday at the Forbes Under 30 Summit. And while the mock-up design looks pretty cool, with rotating wings and six rotors, the details released so far raise some red flags.

According to Forbes (emphasis ours):

The new drone design can carry dinner for up two people and features six rotors, the company says. Its battery is designed for eight minutes, including loading and unloading, and it can only do relatively short hauls. The drone has a roundtrip range of 12 miles, or a total flight time of 18 minutes.

A drone-like flying taxi whirred over Singapore’s waterfront Tuesday, with the firm behind the test hoping the aircraft will revolutionize travel in traffic-choked Asian cities.

The 18 propeller vehicle, developed by German firm Volocopter and with a pilot onboard for safety during the test flight, took off from a promontory and flew for about two minutes and 30 seconds around the Marina Bay district.

Heavy rains in the morning almost delayed the flight, but the skies cleared in time for the battery-operated, two-seater taxi to quietly fly past skyscrapers.

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Flying robots that deliver packages to people’s doorsteps are no longer science fiction. Companies including Amazon.com Inc., Alphabet Inc.’s Wing and Uber Technologies Inc. are starting the most advanced trials of drone delivery in U.S. history.

While commercial drone delivery faces many hurdles, government-approved tests by the tech giants will mark the first time consumers in parts of the country experience the technology. Wing this month started tests in Christiansburg, Va., while Uber says it will experiment in San Diego…

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The idea is simple: Send kites or tethered drones hundreds of meters up in the sky to generate electricity from the persistent winds aloft. With such technologies, it might even be possible to produce wind energy around the clock. However, the engineering required to realize this vision is still very much a work in progress.

Dozens of companies and researchers devoted to developing technologies that produce wind power while adrift high in the sky gathered at a conference in Glasgow, Scotland last week. They presented studies, experiments, field tests, and simulations describing the efficiency and cost-effectiveness of various technologies collectively described as airborne wind energy (AWE).

In August, Alameda, Calif.-based Makani Technologies ran demonstration flights of its airborne wind turbines—which the company calls energy kites—in the North Sea, some 10 kilometers off the coast of Norway. According to Makani CEO Fort Felker, the North Sea tests consisted of a launch and “landing” test for the flyer followed by a flight test, in which the kite stayed aloft for an hour in “robust crosswind(s).” The flights were the first offshore tests of the company’s kite-and-buoy setup. The company has, however, been conducting onshore flights of various incarnations of their energy kites in California and Hawaii.