The weirder Goop went, the more its readers rejoiced. And then, of course, the more Goop was criticized: by mainstream doctors with accusations of pseudoscience, by websites like Slate and Jezebel saying it was no longer ludicrous — no, now it was dangerous. And elsewhere people would wonder how Gwyneth Paltrow could try to solve our problems when her life seemed almost comically problem-free. But every time there was a negative story about her or her company, all that did was bring more people to the site — among them those who had similar kinds of questions and couldn’t find help in mainstream medicine.

Taffy Brodesser-Akner is a staff writer for the magazine and a writer for The Times’s culture desk. She last wrote for the magazine about the author Jonathan Franzen.

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Skin is your largest organ. There are about 2 square metres (22 square feet) of it enveloping you right now, and it’s not the shape we thought it was.

In fact, scientists have just discovered an entirely new geometric shape previously unknown to science or mathematics, and it looks like it’s been hiding in your skin all along. By which we mean, in epithelial cells, the building blocks of the structural tissue forming our external (and internal) skin layers.

These epithelial cells are some of the most important cells early in life, helping to build structures in developing embryos that ultimately become all our different bodily organs.

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