Hybrid water electrolysers are recent devices, which produce hydrogen or other reduction products at the cathode, while valuable organic oxidation products are formed at the anode. This innovative approach significantly increases the profitability of hydrogen production.

Another advantage is that organic oxidation reactions (OOR) for producing the valuable compounds are quite environmentally friendly compared to the conventional synthesis processes which often require aggressive reagents. However, organic oxidation reactions are very complex, involving multiple catalyst oxidation states, phase transitions, intermediate products, the formation and dissolution of bonds, and varying product selectivity. Research on OOR is still in its infancy.