51% of Japanese developers use generative AI in game development.

In new research from Tokyo Game Show organizer Computer Entertainment Supplier’s Association (CESA), as reported by The Nikkei, of the 54 Japanese companies polled between June and July 2025, over half used genAI. Primarily, it’s used to assist with generating visual assets, images, and character art, as well as story generation, in-game text, and support with programming.

The 2025 CESA Video Game Industry Report also revealed that 32% of respondents were also using AI to develop in-house development engines.