Questions to inspire discussion.

🧠 Q: How is Ford trying to shape consumer attitudes towards driving? A: Ford is attempting to convince consumers that driving is an essential life skill rather than a chore, possibly to maintain demand for traditional vehicles.

👨💼 Q: What message is Ford sending about the future of driving? A: Ford’s CEO suggests that everyone should continue to know how to drive, implying that fully autonomous vehicles are not the immediate future.

Regulatory Approach.

📊 Q: How might Ford be influencing regulators regarding autonomous vehicles? A: Ford may be trying to convince regulators that autonomous vehicles are not significantly safer than human drivers to potentially delay or prevent approval.

Technology Development.

🔧 Q: What is Ford’s current autonomous technology offering? A: Ford’s Blue Cruise system allows hands-free driving on certain pre-selected roads, but does not solve the broader challenges of full autonomy. ## Key Insights.

Autonomous Driving Controversy.

🚗 Ford CEO Jim Farley’s claims about Lidar and Radar (LAR) being essential for safety in autonomous vehicles are contradicted by Tesla’s successful operation of robo taxis in Austin without LAR or safety incidents.

🛑 Farley’s characterization of autonomy as a “chore” and suggestion that people want to “master” driving are outdated, given that over 1 million people die annually in accidents caused by human error.

Ford’s Autonomous Strategy.

🔄 Ford’s Blue Cruise system, allowing hands-free driving on pre-selected roads, is a limited solution to autonomy engagement issues, falling short of Tesla’s full autonomy capabilities.

🏳️ Ford has likely internally conceded in the autonomy race, with Farley attempting to convince consumers that autonomy is dangerous and driving remains an “important life skill”

Regulatory and Safety Considerations.

⚖️ Regulators will base autonomous vehicle approval on data-driven safety improvements, only permitting systems that are “meaningfully safer” than human drivers, contrary to Farley’s fear-mongering statements.

🔬 The future of autonomous vehicles hinges on their ability to supplement good driving practices rather than completely replace human drivers, emphasizing a balanced approach to automotive technology advancement.

#RIPFORD #[Vehicles](https://twitter.com/search?q=%23Vehicles&src=hashtag_click) [#Ford](https://twitter.com/search?q=%23Ford&src=hashtag_click)

XMentions:

[@Ford](https://twitter.com/@Ford) [@HabitatsDigital](https://twitter.com/@HabitatsDigital) [@jimfarley98](https://twitter.com/@jimfarley98) [@StevenMarkRyan](https://twitter.com/@StevenMarkRyan)

More:

(https://digitalhabitats.global/blogs/digital-vehicles/ford-c…g-comments)

Ford CEO Jim Farley’s recent comments on autonomous vehicles suggest that Ford has conceded defeat in developing autonomous technology and is instead trying to shift focus back to traditional driving experiences, while also expressing concerns about the loss of basic driving skills.

Autonomous Driving Strategy 🚗 Q: What is Ford’s current approach to autonomous vehicles? A: Ford is downplaying the importance of fully autonomous vehicles and focusing on hands-free driving systems like Blue Cruise for specific pre-selected roads and highways. 🛑 Q: How is Ford’s CEO framing the safety of autonomous vehicles? A: Jim Farley appears to be fear-mongering about autonomous vehicle safety, potentially to discourage consumer demand for fully self-driving cars. Consumer Perception 🧠 Q: How is Ford trying to shape consumer attitudes towards driving?