In February 2024, Reddit struck a $60 million deal with Google to let the search giant use data on the platform to train its artificial intelligence models. Notably absent from the discussions were Reddit users, whose data were being sold.

The deal reflected the reality of the modern internet: Big tech companies own virtually all our online data and get to decide what to do with that data. Unsurprisingly, many platforms monetize their data, and the fastest-growing way to accomplish that today is to sell it to AI companies, who are themselves massive tech companies using the data to train ever more powerful models.

The decentralized platform Vana, which started as a class project at MIT, is on a mission to give power back to the users. The company has created a fully user-owned network that allows individuals to upload their data and govern how they are used. AI developers can pitch users on ideas for new models, and if the users agree to contribute their data for training, they get proportional ownership in the models.