Capcom is experimenting with generative AI to create the “hundreds of thousands” of ideas needed for in-game environments.

As video game development costs rise, publishers are increasingly looking to controversial AI tools to speed up work and cut costs. Call of Duty reportedly sold an “AI-generated cosmetic” for Call of Duty: Modern Warfare 3 in late 2023, and fans accused Activision of using generative AI again for a loading screen last year. EA said in September that AI was “the very core” of its business.

In a new interview with Google Cloud Japan, Kazuki Abe, a technical director at Capcom who has worked on huge titles like Monster Hunter: World and Exoprimal, explained how the company is experimenting with implementing AI in its game development processes.