Don’t want Google’s experimental AI search feature embedded into your search pages? Too bad.
According to Search Engine Land, Google has started unleashing its AI-powered Search Generative Experience (SGE) product, which was previously available for users only on an opt-in basis, into the browsers of users who didn’t choose to partake in Google’s AI search experiment.
Google has defended the unsolicited SGE-ification of its platform, telling Search Engine Land that it’s thus far only incorporated SGE automatically into a “subset of queries” that take up a “small percentage of search traffic in the US” and arguing further that the rollout will allow them to glean feedback from the users who, again, didn’t elect to opt into the generative AI search service.
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