Feb 2, 2024

Researchers develop algorithm that crunches eye-movement data of screen users

Posted by in categories: information science, robotics/AI

Window to the soul? Maybe, but the eyes are also a flashing neon sign for a new artificial intelligence-based system that can read them to predict what you’ll do next.

A University of Maryland researcher and two colleagues have used and a new deep-learning AI to predict study participants’ choices while they viewed a comparison website with rows and columns of products and their features.

The algorithm, known as RETINA (Raw Eye Tracking and Image Ncoder Architecture), could accurately zero in on selections before people had even made their decisions.

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