Adobe will premiere the first-ever TV commercial powered by its Firefly generative AI during high-profile sports broadcasts on Monday night. The commercial for Adobe Photoshop highlights creative capabilities enabled by the company’s AI technology.
Set to air during MLB playoffs and Monday Night Football, two of the most-watched live events on television, the new Adobe spot will showcase Photoshop’s Firefly-powered Generative Fill feature. Generative Fill uses AI to transform images based on text prompts.
With Adobe’s new commercial, generative AI will enter the mainstream spotlight, reaching audiences beyond just tech circles. While early adopters have embraced AI tools, a recent study found 44% of U.S. workers have yet to use generative AI, indicating its capabilities remain unknown to many.
The high-profile ad also lets Adobe showcase its AI leadership against rivals like OpenAI’s DALL-E in the increasingly competitive space of generative design. With AI capabilities now embedded in many tools, the commercial provides a chance for Adobe to demonstrate its edge and differentiate Photoshop for creative professionals.
Since launching Firefly in March, over 3 billion AI-generated images have been created by users, establishing it as the most popular commercial model globally. Adobe is betting that primetime viewers are now ready to embrace the creative potential of its AI.
Leave a reply