“Personalize or Perish.” One of the leading newspapers aptly summarizes the critical nature of personalization 2.0, or hyper-personalization for businesses.
We live in an era where customers expect businesses to understand their wants and needs. Today, companies must meet customers’ needs and anticipate and exceed them. And for this, they must pivot to a digital-first mindset to create stronger, more authentic customer interactions.
How do they do this? Through a hyper-personalized, AI-powered business strategy where products, ads, and interactions are tailor-made for each customer or a group of customers.
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