In 2021, retired actor Bruce Willis gave video production firm DeepCake permission to use deepfake tech to insert his likeness into a series of advertisements — and the AI they trained for the project could allow him to keep entertaining fans well into the future.
Authorized deepfake: In March 2022, Willis’ family announced that he would be stepping away from acting due to a recent diagnosis of aphasia, a language disorder that was impairing his cognitive abilities.
One of the action star’s last projects was a series of ads for Russian telecom company MegaFon, but it turned out he didn’t really act in the commercials — the ads were deepfakes that used AI to insert Willis digitally into the videos.
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