Data captured and fed into an AI model should be used to shape and inform marketing programs for the betterment of the customer’s experience. Such a practice enables marketers to utilize valuable information but doesn’t put data privacy at risk. Humans maintain control and can add their own handprint to AI-generated content to develop something much more meaningful that resonates with targeted audiences. Within that construct, marketers must bring the heart and the emotional intelligence to generative AI if they want to maximize its potential while maintaining ethical boundaries.
Human-connected generative AI is poised to be the ultimate tool if used responsibly. It can recognize patterns and insights and develop recommendations for actions, effectively making workers smarter and better at their jobs.
Most businesses see generative AI’s capabilities as opportunities to do more with less. Now it’s time to take the next step forward, connecting data insights with personalized content to ethically move through the pipeline at a new level of speed and efficiency—and in a manner that’s rewarding and enriching for customers.
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