September 2021: In an interview with tech YouTuber iJustine, Cook said that he was AR’s number one fan and reiterated his hopes for it as a collaboration tool.
I am so excited about AR. I think AR is one of these very few profound technologies that we will look back on one day and went, how did we live our lives without it? And so right now you can experience it in thousands of ways using your iPad or your iPhone, but of course, those will get better and better over time.
Already it’s a great way to shop, it’s a great way to learn. It enhances the learning process. I can’t wait for it to be even more important in collaboration and so forth.
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