May 24, 2023

The thing missing from generative AI is the ‘why’

Posted by in category: robotics/AI

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According to Google, Meta and a number of other platforms, generative AI tools are the basis of the next era in creative testing and performance. Meta bills its Advantage+ campaigns as a way to “use AI to eliminate the manual steps of ad creation.”

Provide a platform with all of your assets, from website to logos, product images to colors, and they can make new creatives, test them and dramatically improve results.

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