Oct 5, 2018

How capitalism ruined our relationship with bacteria

Posted by in category: futurism

Rather stupid title (as so often), but interesting article nevertheless…

And it’s quite a filter. Our analysis of advertising images of bacteria from 1848 to the present day finds four broad conventions. Understanding these conventions shows how our relationship with this essential dimension of earth’s biome is subject to the aims and desires of the manufacturers of cleaning products.

1. Cute bacteria

First, bacteria are cute. They are small, vulnerable and toy-like. Their eyes are big and their limbs are tiny. This is strange, considering that advertisements for bacterial products are persuading us to kill these beings by the billion.

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