It is tempting to dismiss scientifically inspired presentiments of immortality as arrant nonsense, but we should not underestimate the way ideas like transhumanism speak powerfully to our unconscious need for delusion. This is not only a new religion that does without God and churches — it also is a marketing strategy for new technology. A novel form of cross-promotion and co-branding, tech evangelism really aims at a deeper and more efficient penetration into the digital marketplace by offering mortality denial in the same package.
Human beings are the only animals to have evolved an insight into their own death.
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