Nov 9, 2015

Inside Apple’s perfectionism machine — By Lance Ulanoff | Mashable

Posted by in categories: business, computing


“For those struggling to understand what Apple is up to, it might be best to imagine the Apple logo as a giant, rose gold-colored apple sculpture that’s being polished beyond perfection, to some sort of ideal, a level of quality that is so undeniable that no competitor dares forget it.”

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