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Canada’s largest oilsands companies under the umbrella of the Pathways Alliance are accused of greenwashing and making false environmental claims. via @torontostar

Greenpeace Canada alleges the consortium’s ad campaign, “Let’s clear the air,” is greenwashing — when a company makes false or misleading claims about the environmental attributes of their business.

“Our request to the Competition Bureau regarding the Pathways Alliance’s misleading ad campaign was accepted and has set off an official inquiry into the dubious advertising practices of the Pathways Alliance,” Greenpeace Canada’s senior researcher and writer, Nola Poirier, said in a statement. “We think the public deserves to be told the truth about the environmental harm caused by fossil fuel production, not fed misleading sound bites by industry.”

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AIOps platform Avantra has launched a new cloud edition for RISE with SAP. A SAP product, RISE with SAP helps companies to get started with cloud SAP solutions. Avantra’s new offering with help RISE customers to automate cloud, on-premise, and third-party operation activities for migrating their business operations to the cloud.

The Avantra cloud edition for RISE with SAP will offer a single point of access to services like configuration management for regulated industries, one-off services, and cloud application services, along with offering operating data. In addition, the new edition will support over 100 services for customers to manage data files, determine security requirements, and perform end-to-end application monitoring.

“At a time when more and more companies are looking at enterprise-wide digital transformation and wanting to connect rather than isolate operations, impeding the ability to optimise hybrid operations presents a significant barrier to business advancement. We developed a Cloud edition designed to work with RISE with SAP to remove this barrier, recognising that this need is not likely to go away any time soon,” said John Appleby, chief executive officer, Avantra.

Marketing and business. In marketing, businesses can use art and science to create compelling, memorable and emotionally resonant campaigns. By leveraging scientific knowledge of consumer behavior and psychology and using art to create visually striking and emotionally engaging advertisements, businesses can create marketing campaigns that are both effective and memorable.

Artificial intelligence (AI). AI design involves scientific research to develop algorithms and models that simulate human intelligence and decision-making. However, AI design requires artistic input to create user interfaces, visualizations and other interactive features that engage users and make AI more accessible. For example, an AI-powered virtual assistant may require an appealing visual interface to help users interact with the system more efficiently, such as graphic design, animation and other visual arts, to create a user-friendly pleasing interface. Moreover, AI-powered applications and systems can incorporate creative design and artistry elements to enhance functionality and appeal (generative AI algorithms can generate music or art or analyze and interpret cultural trends and patterns.)

The intersection of scientific research and art is exciting for generating novel business ideas. By bringing together different perspectives and skill sets, it is possible to create a more comprehensive and innovative approach to problem-solving. Whether through interdisciplinary research or using art as a tool for communication, the possibilities for collaboration are endless. The art of innovation is not about creating something out of nothing but finding new and unexpected ways to combine existing elements. By embracing the intersection of science and art, we can unlock a wealth of possibilities for the future of business by leading in new business ideas leveraging on new technologies, materials and creative solutions to problems. The integration of these domains enables the formation of groundbreaking and lucrative business concepts that can revolutionize industries and enhance individuals’ well-being.

Elon Musk broke ground on a facility that’s unique among U.S. automakers.

Tanzania has a lot of mineral respources I have all geological maps of Tanzania to prove it. Tanzania also found huge lithium deposits and many are scrambling for them. One thing Musk can do is buy companies to gain competitive advantage.

Dar es Salaam. Tesla, the American multinational automotive, artificial intelligence and clean energy company, has signed an agreement under which it will purchase Anode Active Material (AAM) from Tanzania.

By Alex Nelson Malanga

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Helion, the clean energy company with its eye firmly on the fusion prize, announced a couple of years ago that it had secured $2.2 billion of funding to help it develop cleaner, safer energy at a commercial scale in November 2021. Today, it is starting to reap the fruits of its labor, announcing an agreement to provide Microsoft with electricity from its first fusion power plant, with Constellation serving as the power marketer and managing the transmission for the project.

Fusion has been the energy goal for over 60 years, as it produces next to no waste or radioactivity while processing and is far less risky than fission. But achieving the same process that occurs in stars has proved mighty difficult to contain, with it taking more energy to keep the reaction under control than it can generate. Progress has been slow and steady, with the potential rewards keeping companies such as Helion focused on the reaction. Helion has been working on its fusion technology for over a decade. To date, it has built six working prototypes and it expects its seventh prototype to demonstrate the ability to produce energy in 2024.

With this in mind, Helion’s plant is expected to be online by 2028 and has a power generation target of 50MW, or greater, with a one-year ramp-up period. While that might seem a long way into the future still, it’s significantly sooner than the projections had suggested.

First Snapchat, now Wendy’s. No one is safe from AI.

The fast food chain will use an artificial intelligence chatbot to take drive-through orders, reports The Wall Street Journal (opens in a new tab). The new chatbot runs on Google’s natural-language processing software and is trained to understand customers’ orders. It will officially launch in June at a company-owned Wendy’s in Columbus, Ohio.

A.I. entrepreneur Gary Marcus thinks the technology is too important to cede to corporate control.

Sal Khan, the founder and CEO of Khan Academy, thinks artificial intelligence could spark the greatest positive transformation education has ever seen. He shares the opportunities he sees for students and educators to collaborate with AI tools — including the potential of a personal AI tutor for every student and an AI teaching assistant for every teacher — and demos some exciting new features for their educational chatbot, Khanmigo.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership.

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