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When Google bought the advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy would be the company’s “number one priority when we contemplate new kinds of advertising products.”

And, for nearly a decade, Google did in fact keep DoubleClick’s massive database of web-browsing records separate by default from the names and other personally identifiable information Google has collected from Gmail and its other login accounts.

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Nuadha. often known by the title Airgetlám (“silver hand”), was the first king of the Tuatha Dé Danann. He is one of the characters represented in WB Yeats’s twilight magickal world of Celtic Nuada had his lost arm replaced by a working silver one by the physician Dian Cecht and the wright Creidhne (and later with a new arm of flesh and blood by Dian Cecht’s son Miach). A lot of our druidic and Celtic past has been purposefully obliterated by monotheism — but this creative heritage may yet be more useful to us going forwards.

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