Jan 9, 2016
YouTube’s money man says the future is live virtual reality
Posted by Shailesh Prasad in categories: business, media & arts, virtual reality
YouTube is the world’s biggest video platform, and its most popular content is still relatively short video clips. But over the last year Robert Kyncl, the service’s chief business officer, has begun to lay the groundwork for a new era of YouTube. He led the launch of YouTube Red, a subscription service that eliminates ads and brings a bunch of premium features to customers. He’s also created separate apps for YouTube’s three most popular verticals: gaming, kids, and music.
We sat down for a chat with Kyncl at CES. He gave a keynote speech earlier in the week, and one major focus was music. Despite being a video service, YouTube’s massive scale means it’s also the world’s most popular platform for streaming music. The new Music app is optimized for that experience, adding features like offline playlists and background play. We chatted about MTV and why YouTube has the ability to be many different things to different people all at once.
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