Alida Draudt and Julia Rose West are not only co-authors, business partners, and best of friends, but most importantly, they have differing points of view—which is ideal for two budding Silicon Valley futurists.
Alida currently works as a futurist and design strategist at Capital One, and Julia is a design strategist and user experience manager at Ancestry.com.
In their recently published book, What the Foresight, they describe the mindset, practices and tools leaders need to explore multiple futures, identify their preferred future, and then take steps to create it. In their view, the future’s complexity requires looking at it from multiple viewpoints and angles.
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