Social media is being consumed by AI from the inside out.

Over half of all new written content online is now AI-generated, and more than half of all internet traffic is bots.

Facebook’s most-viewed images are AI slop, YouTube recommends brainrot to new users, and global content farms churn out synthetic shock content for pennies.

The platforms aren’t fighting it because engagement is engagement, whether it comes from humans or machines.

Mark Zuckerberg is calling AI the \.