Google is rolling out new privacy controls for Search services and Google Play, giving you more control over saved history and personalized recommendations.

In an email titled “New privacy settings for Search services,” sent to users and seen by Bleeping Computer, Google said it is “updating our settings to give you even more control over saved history and personalized recommendations across Google Search services and Google Play.”

Google noted that Search services include “Search, Maps, Shopping, Hotels, Flights, Translate, and News,” and users will see the change in their Google Account in the next few days.