Multiple Instagram users had their accounts hijacked after attackers convinced Meta’s AI-powered support tools that they were the legitimate owners.

In many cases, impacted users are unable to recover access due to the platform’s use of automated assistance that involves only AI/chatbot loops and no human support agents.

On Monday, multiple holders of rare and high-value accounts reported suddenly losing access to their accounts, claiming that their identities had been verified via facial scans and that they had enabled safeguards such as two-factor authentication (2FA).