Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up more of the same viewpoints, delivered with growing confidence and certainty.

That feedback loop is the architecture of an echo chamber: a space where familiar ideas are amplified, dissenting voices fade, and beliefs can harden rather than evolve.

But new research from the University of Rochester has found that echo chambers might not be a fact of online life. Published in IEEE Transactions on Affective Computing, the study argues that they are partly a design choice—one that could be softened with a surprisingly modest change: introducing more randomness into what people see.