Hollywood star Brad Pitt recently opened SINTEF’s conference on digital security. Well, actually, no, he didn’t. “I cloned his voice in less than three minutes,” says Viggo Tellefsen Wivestad, researcher at SINTEF Digital.

Wivestad began his talk on deepfake with himself on video, but as Brad, with his characteristic sexy voice: “Deepfake. Scary stuff, right?” And that is precisely the researcher’s message.

Deepfake will become a growing threat to us as both private individuals and employees, and to society at large. The technology is still in its infancy. Artificial intelligence is opening up unimaginable opportunities and becoming harder and harder to detect.