Dubai-based Qeen.ai (stylized as qeen.ai) is working to make this a reality in the Middle East and beyond. The startup has raised $10 million to scale its platform, which provides autonomous AI agents for e-commerce businesses.

Prosus Ventures, a major e-commerce investor, led the seed round, which is not only one of the largest in the Middle East’s AI industry but in MENA overall. The VC believes Qeen.ai is well-positioned to bring AI-driven automation to merchants as AI agents reshape online marketplaces.

Founders Morteza Ibrahimi (CEO), Ahmad Khwlieh (CTO), and Dina Alsamhan (CBO) started Qeen after years of working on AI at Google and DeepMind.