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While AI has been a part of game development for years, generative AI’s ability to create assets for games instantly is a relatively new component. This new technology has the capacity to serve as a tool for game developers, especially those with smaller teams — and, according to the creators of Story Machine, it already is.

Generative AI is not without its critics, but Story Machine contends that its intended to work as a creative aid and help for developers, not a replacement. It’s targeted, not at large game studios, but indie developers who don’t have the programming or artistic aptitude to build all of the assets for the games themselves.