The automotive industry as a whole is experiencing a significant transformation driven by artificial intelligence. AI tech is increasingly integrated into vehicles to enhance safety, efficiency, and the overall driving experience. From advanced driver-assistance systems (ADAS) that provide features like adaptive cruise control and lane-keeping assist to autonomous driving capabilities, AI is at the forefront of automotive innovation. Now, BMW has found yet another way to implement the new tech.
The German manufacturer wants to take the next step in customer service with its latest offering, Proactive Care that blends data and artificial intelligence. This new service empowers BMW vehicles to autonomously identify existing and predictable service requirements, enabling them to proactively anticipate customer needs and offer timely solutions. The initial applications are now live and the automaker plans continuous enhancements for the future.
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