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Feb 21, 2024

Selling with Personality: Leveraging Human Characteristics in Product Design

Posted by in categories: business, robotics/AI

If electronics tried selling themselves by speaking to you, would you have a greater urge to buy them? This is what a recent study published in Decision Support Systems hopes to address as a research duo investigated how artificial intelligence (AI) could be used as a productive marketing and retail tool for selling their products. This study holds the potential to help researchers, businesses, and consumers better understand how AI can be sold using anthromorphism (possessing human attributes).

“Companies have long used cartoon-like characters to sell products. We are familiar with the ‘M&M spokescandies’, for example,” said Dr. Alan Dennis, who is a Professor of Information Systems in the Kelley School of Business at Indiana University and co-author on the study. “But adding human features to a product can be a powerful way to influence consumers’ perceptions and decision making, because it can trigger anthromorphism.”

For the study, the researchers enlisted approximately 50 undergraduate students and asked them to pretend they were new master’s degree students who needed a new television, camera, or laptop for their studies. Using an eBay-style auction website, the students then bid on the products after watching a two-minute video exhibiting a speaker with human attributes which described the product. The goal of the study was to ascertain how much the students were willing to bid on the products with the video compared to products without, all while using an Emotiv EPOC EEG headset to gather data on their brain activity.

Feb 21, 2024

Inside the hunt for new physics at the world’s largest particle collider

Posted by in category: particle physics

The Large Hadron Collider hasn’t seen any new particles since the discovery of the Higgs boson in 2012. Here’s what researchers are trying to do about it.

Feb 21, 2024

I went for a walk with Gary Marcus, AI’s loudest critic

Posted by in category: robotics/AI

You might recognize him from the spicy feuds on X with AI heavyweights such as Yann LeCun and Geoffrey Hinton. I went along for the ride.

Feb 21, 2024

Did OpenAI Sora Just Kickstart The Era Of Generative Video?

Posted by in category: robotics/AI

Just a few weeks back, I wrote that we are probably still some way from being able to create a movie from a natural language prompt.

OpenAI’s Sora, a groundbreaking text-to-video model, has catapulted the AI community years ahead, offering near-photorealistic videos from text prompts.

Feb 21, 2024

Gemma: Introducing new state-of-the-art open models

Posted by in category: robotics/AI

Gemma 2B and Gemma 7B are smaller open-source AI models for language tasks in English.

Google has released Gemma 2B and 7B, a pair of open-source AI models that let developers use the research that went into its flagship Gemini more freely.

Gemma is a family of lightweight, state-of-the art open models built from the same research and technology used to create the Gemini models.

Feb 21, 2024

Adobe launches AI assistant that can search and summarize PDFs

Posted by in category: robotics/AI

The company plans to release a subscription plan for the tool after it is out of beta.

Adobe’s new AI Assistant instantly generates summaries and insights from long documents, answers questions and formats information for sharing in emails, reports and presentations.

Feb 21, 2024

AI to forecast real-time plasma instabilities in nuclear fusion reactor

Posted by in categories: nuclear energy, robotics/AI

Fusion powers the Sun, and, by extension, makes life on Earth possible.

Researchers use AI to predict and prevent plasma instabilities in fusion reactors, averting reaction disruptions. Experiments show AI forecasts issues 300 milliseconds early, allowing real-time adjustments for stability.

Feb 21, 2024

US scientists make ultra-thin pacemaker that’s powered by light

Posted by in category: biotech/medical

Inspired by photovoltaic cells, the technology could also be used for neuromodulation and treating diseases like Parkinson’s.

Using two layers of P-type silicon, researchers made an ultra thin membrane that converts light into electric charges to adjust the heart’s beat.

Feb 21, 2024

US company reveals largest capsule ever built for human space travel

Posted by in categories: internet, space travel

Space Perspective, a US-based company, is set to revolutionize the way humans experience space.

The capsule has large vertical windows for panoramic views and innovative window technology that shields against harmful sunlight wavelengths and regulates the interior temperature.

This spacious capsule is designed to comfortably host eight Explorers (the travelers) along with a Captain.

Continue reading “US company reveals largest capsule ever built for human space travel” »

Feb 21, 2024

Computer glitch caused Firefly Aerospace to send payload to wrong orbit

Posted by in categories: computing, space travel

Firefly Aerospace sent a Lockheed Martin payload to the wrong orbit in December, and it is now ‘implementing corrections’ for future missions.

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