Apr 18, 2015
Posted by Mark Nall in categories: augmented reality, disruptive technology, economics, space
Game-changing technologies can be a waste of money or a competitive advantage. It depends on the technology and the organization.
It seems like the term “game-changing” gets tossed around a lot lately. This is particularly true with respect to new technologies. But what does the term mean, what are the implications, and how can you measure it?
With regarding to what it means, I like the MacMillan dictionary definition for game-changing. It is defined as “Completely changing the way that something is done, thought about, or made.” The reason I like this definition is it captures the transformational nature of what springs to mind when I hear the term game-changing. This should be just what it says. Not just a whole new ball game, but a whole new type of game entirely.
Every industry is unique. What is a game-changer for one, might only be a minor disruption or improvement for another. For example, the internal combustion engine was a game-changer for the transportation industry. It was important, though less of a game-changer for the asphalt industry due to secondary effect of increased demand for paved roads.