Apr 28, 2013
Posted by Franco Cortese in categories: futurism, media & arts
Artifacts, Artifictions, Artifutures 0.1
This article was originally published at Transhumanity.net
A futuristic aesthetic is taking the music industry by electric storm. Electronic music has seen a bigger rise in popularity over the last decade than any other genre of music. It seems to be the most invasive genre of the past decade as well, having been incorporated into pop music’s sonic repertoire to an increasingly greater degree throughout the 2000’s. Now it seems like the large majority of pop songs use EDM and electro-based styles as their foundation – whereas it used to be dominated by RnB.
Electronic music, and particularly the new, “popularized” varieties of EDM making their way into the tracks of more mainstream artists, is making the future seem cool and sexy to mainstream audiences!
It is beginning to replace the lifeless and alienating aesthetics associated with technology over the 2nd half of the 20th century, all hard edges and clean delineations – an aesthetic which makes us associate technology with a dehumanizing force that sunders enchantment from life by taking all mystery out of it. Such a sentiment seems alien to readers of Transhumanist rhetoric, but I think that most people have been generally untrusting of technology since the havoc it wreaked in the 1st and 2nd World Wars.