Lifeboat Foundation

The leadership challenge for all commercial organisations today is one of delivering continuous growth to their shareholders while trying to navigate an increasingly uncertain future and a world being transformed by dramatic advances in science and technology. There is also an underlying sense that we have to do everything faster – perhaps for fear that the opportunities may not last very long. In response, we are seeing the growing use of two key growth strategies — the quest for exponential growth and the growing use of corporate venturing. I discussed exponential growth in Part 1, and in Part 2 I focus on the learning and development implications of the adoption of corporate venturing.

Corporate venturing and intrapreneuring are seen as ways of buying ourselves faster learning and growth. As organisations wrestle with finding the right path to the future, we can expect a growing focus on the use of corporate venturing, or corporate venture capital. This is basically the investment of funds in external start-up companies. Intrapreneuring tends to be used to refer to investment in new venture ideas generated by internal team members. Typically, these venturing approaches are focused on capital and resource investments in firms and internally generated ideas that could enhance the core business, create enterprises in adjacent sectors, or generate ventures that could potentially disrupt and compete with the existing entity.

This business model may become increasingly popular as firms look to these startups to help speed up knowledge acquisition, learn about emerging technologies, accelerate entry to new markets, or access critical skills and resources. Core to the success of such models are intrapreneurs and venture managers who can help the ventures gain the support they need from the core business without the imposition of unnecessary central processes and controls. Alongside these venture management skills, success requires internal leaders and functional heads to have the ability to collaborate with new ventures which might threaten their existing business.

As the desire is typically to launch these venturing and internal incubator units at speed, a level of pre-emptive skills investment is required to establish the required structures and processes to manage the activities. Fast track approaches to learning here would include meeting with a range of such venture units in different organisations. These study tours can provide deep insight into the technical aspects of running venturing and how they have tackled the issues of securing internal support, ensuring accelerated decision making, and dealing with the conflicts that can arise as parts of the business feel threatened by the new initiatives and investments. Secondments to and from established venturing units and venture capital funds can also help with accelerated knowledge acquisition.

Continue reading “Strategies for the Digital Age Part 2 – Corporate Venturing” »

Life in the digital age is raising fundamental questions about the future of business and employment and hence the strategies, skills, and abilities we need to develop to survive in the next economy. This article explores two key changes that we need to start developing a core of capabilities for – namely the quest for exponential growth and the growing use of corporate venturing.

Why are these becoming important? Well, technology and the thinking it enables are driving new ideas and experiments on commercial strategies, the shape and structure of organisations, business models, and the relationship with extended ecosystems of partners. Both strategies are seen as options to drive growth and accelerate the realisation of market opportunities.

Exponential thinking is seen as a fast track approach to driving business innovation and growth. We are used to the idea of exponential growth in many fields of science and technology. For example, Moore’s Law in information technology tells us that the amount of computer power we can buy for £1,000 doubles every 18–24 months. This has inspired digital innovators to try and grow their business at the same pace or faster than the underlying technologies. The broader business world is taking notice. The stellar rates of development and growth we are witnessing for some exponential businesses in the digital domain are encouraging many organisations across literally every sector from banking to aviation to try and apply similar thinking to some or all of their activities.

Hence, it is now common to see businesses pursue a vision of doubling of revenues within three to four years and a achieving a 2-20X or more improvement in other aspects of the business. For purely digital entities, their business models are predicated on using network effects to drive exponential growth or better in user numbers and revenues. Some suggest that to embrace the exponential model, businesses must reject defined end goals and step-by-step plans in favour of such ambitious visions and develop a high tolerance of uncertainty. Typically, the exponential growth initiatives are driven through a combination of iterative task specific ‘sprints’ to define, test, refine, and deliver business changes that could result in massive performance improvements in specific areas of the business.

Continue reading “Strategies for the Digital Age, Part 1” »