Maggie (Ka Ka) Lee, MSc
Maggie (Ka Ka) Lee, MSc is the Senior Director of Sustainability at The Coca-Cola Company for ASEAN and South Pacific, and a Steering Committee Member of the Next Generation Foresight Practitioners (NGFP) at the School of International Futures.
She is an environmentalist, author, researcher, and aspiring futurist with nearly two decades of experience in corporate sustainability, environmental conservation, and international development across the Asia Pacific region. Maggie has managed impact-driving projects at WWF (World Wide Fund for Nature), Verra, and the United Nations Environment Programme (UNEP), and spent over a decade in research and development and technical affairs at Fortune 500 companies including Procter & Gamble, Nestlé, and Aeon.
With working experience spanning Hong Kong, Taiwan, Japan, Singapore, and Thailand, Maggie is frequently consulted for cross-sector, multinational efforts on sustainable businesses and has spoken in and moderated over 100 panels. She is also a guest lecturer at Nanyang Technological University, National University of Singapore, Thammasat University, and the Sasin School of Management at Chulalongkorn University. Read UNEP Southeast Asia plastics project lead Maggie Lee returns to WWF.
Since November 2025, Maggie has served as Senior Director of Sustainability at The Coca-Cola Company, where she leads the regional arm of a global, cross-functional sustainability organization, defining and executing a clear strategy and implementation roadmap aligned with global standards, best practices, and company commitments across the ASEAN and South Pacific regions.
Before joining Coca-Cola, Maggie spent over five years at WWF in progressively senior roles. Between September 2022 and December 2025, she served as Regional Head of Impact, Monitoring, and Reporting for Asia Pacific, Europe, and North Africa, where she strengthened approaches to conservation design, performance, and impact monitoring for WWF International. In this role, she managed and provided oversight for the impact monitoring and reporting of 23 WWF International-Managed Country and Program Offices across Asia, Oceania, Europe, and North Africa.
Concurrently, between November 2020 and October 2022, she served as Asia Pacific Lead for Global Seafood Traceability, working with the global team on driving the adoption of traceability in regional seafood supply chains to eliminate illegal, unreported, and unregulated (IUU) fishing, in collaboration with the Global Dialogue on Seafood Traceability (GDST). Read Maggie Lee Market Transformation Leader at WWF.
Between March 2021 and June 2022, Maggie held two roles at Verra, the global leader in environmental standards. She first served as Lead of the Plastic Program, overseeing the development, outreach, application, and impact of the Plastic Waste Reduction Program, which enables robust impact assessment of new or scaled-up plastic waste collection and recycling projects throughout the world.
She was then promoted to Asia Pacific Regional Lead and Lead of the Plastic Program for Global Markets, engaging with governments across the Asia-Pacific region to secure the endorsement of environmental and social markets and supporting the development and implementation of a strategy for Verra in Asia-Pacific that established a solid role for independent standards in voluntary financing for sustainable actions.
From 2019 to 2021, Maggie served as Programme Management and Coordination Officer (P3) for Plastic and Marine Litter in Southeast Asia at the United Nations Environment Programme (UNEP), based in the Bangkok Metropolitan Area. At UNEP, she led and managed the SEA circular project, an initiative of UNEP and the Coordinating Body on the Seas of East Asia (COBSEA) funded by the Swedish government through SIDA, to inspire market-based solutions and encourage enabling policies to prevent marine plastic pollution in Southeast Asia. Her work focused on reducing the most harmful and difficult-to-recycle plastics, increasing plastic re-use and recycling, and creating regional awareness on plastic pollution.
Earlier, between 2017 and 2019, Maggie served as Market Transformation Manager at WWF-Singapore, where she spearheaded the plastic reduction and conversion program PACT (Plastic ACTion) in Southeast Asia and Hong Kong, drove and advocated for the Support Asia for Sustainable Palm Oil (SASPO) to increase sustainable palm oil demand in Asia, and partnered with industry, multinational corporates, and SMEs to procure sustainable seafood. Read Hotel Waste, Single-Use Plastic and Climate Change – Interview with WWF.
Prior to her environmental career, Maggie spent over six years at Procter & Gamble between August 2011 and September 2017. She held three progressively senior roles: Manager of R&D Regulatory and Technical Relations for Hong Kong and Taiwan Safety and Sustainability from August 2011 to May 2014, Senior Scientist in R&D Global Product Stewardship covering Regulatory, Safety, and Sustainability from June 2014 to April 2016, and Senior Scientist in Scientific Communications for Asia Pacific Skincare and Sustainability Program Lead from May 2016 to September 2017.
At P&G, Maggie was the Founding Leader of the company’s 12-member sustainability team in Singapore, leading corporate sustainability programs across three sites — the global innovation center, manufacturing factory, and Asia Pacific headquarters — coordinating with Environmental Protection Agencies, and establishing long-term partnerships with NGOs, governmental departments, and social enterprises such as WWF, Singapore Environment Council, and the Singapore National Environment Agency.
She was also one of the founding members of P&G’s internal sustainability innovation platform, Latitude 91. Watch TEDx Singapore – Sustainability in Every Little Habit. Read From shampoo scientist to turtle saver: WWF’s Maggie Ka Ka Lee is turning science into action for the planet.
Before P&G, Maggie served as Executive in Regulatory and Scientific Affairs and Quality Assurance at Nestlé in Hong Kong from 2009 to 2011, where she managed product safety, regulatory compliance, and supply chain technical supervision. She started her career as Assistant Officer in Food Control at Aeon Retail in Hong Kong from 2007 to 2009, managing product and supply chain quality assurance and control for grocery, fresh food, frozen food, and non-food products.
Between July and December 2018, she also served as Consultant for the Asian Development Bank (ADB) in Manila, chairing the ADB’s Regional Workshop on Market-Based Approaches for Environmental Management and serving as expert reviewer of the output report.
Maggie earned her Master of Science in Sustainable Management with Distinction from the University of Wisconsin with a concentration in Corporate Sustainability. She earned her Master of Science in Nutrition, Food Science, and Technology from The Chinese University of Hong Kong. She earned her Bachelor of Science in Food, Nutrition, and Health from The University of British Columbia, Faculty of Land and Food Systems.
She has also completed Executive Education in Circular Economy and Sustainability at Cambridge Judge Business School. She holds certifications as a Conservation Coach from CCNet Conservation Coaches Network, an ISO 14000 Environmental Management and Applications Certificate from the Hong Kong Management Association, and a HACCP Food Safety Management Systems Certification. Read UW Sustainable Management Grad Talks Sustainability in TEDx Presentation.
Maggie is the author of the children’s book series Champs for Our Environment, published by Marshall Cavendish between June 2023 and July 2025, including What Happened to the Fish in the Lake?: A Story About the Tragedy of the Commons and How Did All the Rubbish Get Here?: A Story About the Tragedy of the Commons.
She has published 12 peer-reviewed and grey literature publications focusing on plastics and the circular economy, NGO-corporate relationships, sustainable sourcing, and marine debris mitigation, including contributions to United Nations Publications and the United Nations Centre for Regional Development (UNCRD). Read Effective Green Alliances: An analysis of how environmental nongovernmental organizations affect corporate sustainability programs.
She also serves as a Peer-Reviewer and Editorial Manager for academic journals since 2020. Beyond her professional roles, Maggie serves as a Board of Trustees Member at the Plastic Credit Exchange (PCX) since May 2023, as a Non Executive Director for Conservation and Corporate Sustainability at Wildchain since 2019, and as the Founding Leader of Mensans for Sustainability, a group for current and former members of Mensa International dedicated to discussing, educating, and taking action on sustainability, which has grown to over 1,100 members. She also serves as a Judge for the Junior Achievement (JA) Asia Pacific Company of the Year Competition (COYC).
Maggie is a Member of the Alliance for Research on Corporate Sustainability, the International Public Policy Association, the Environmental Engineering Society of Singapore, the International Federation of Societies of Cosmetic Chemists, the Society of Cosmetic Scientists Singapore, the Hong Kong Food Science and Technology Association, and Mensa International.
She was awarded the Indo-Pacific Futures Fellowship from the East-West Center and the Doris Duke Foundation in 2024, the Kinship Conservation Fellowship in 2022, the Singapore Eco Fund for her children’s book project on the Tragedy of the Commons in 2022, the Best Paper Award at the 8th International Conference on Sustainable Development in 2020 for her paper on marine debris mitigation through plastic neutrality credit systems in Southeast Asia, and the UNLEASH Innovation Lab Incubator Seed Funding Award in 2018 for her team’s solution targeting SME sustainability in Singapore. Maggie is based in Singapore.
Visit her LinkedIn profile, Google Scholar page, and ResearchGate profile.