Leisa Glispy, MBA
MBA is a
Global eCommerce Marketing Executive and Social Media Strategist.
Leisa has over 11 years experience in the online space developing International eCommerce and Online Marketing programs with a specialization in the luxury goods industry.
She is also a Certified Website Usability Analyst (CUA) with hands-on experience managing Global eCommerce Operations, implementing Online Customer Acquisition & Retention Marketing programs, developing Web Merchandising programs and improving the Online Customer Experience.
Leisa has experience managing complex B2C and B2B eCommerce and Interactive Marketing programs for Multi-Channel Retailers and Global Fortune 500 manufacturing companies with full P&L accountability.
At WWRD, I led global eCommerce efforts for the Waterford Crystal, Wedgwood and Royal Doulton family of brands. Her most recent project was the launch of a new multi-branded eCommerce platform with full site redesign for the Waterford Crystal, Wedgwood, and Royal Doulton brands. The project streamlined the online customer experience, improved Online Merchandising and integrated the luxury brand aesthetic.
Her prior experience includes eCommerce Marketing and Sales for luxury and premium brands including Armstrong Flooring, ADT Premier, and cataloger and Internet Retail 500 site Levenger.com. She has fashion sales experience at Bergdorf Goodman and fashion publishing experience at ELLE and ELLE Decor Magazines.
Leisa earned her Bachelors of Science in Psychology at the University of Florida in 1987. She earned her CUA (Certified Usability Analyst) at Human Factors International in 2004. She earned her MBA at the New York Institute of Technology – Ellis College in 2008.
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