Christine Kraft, M.S.
Christine Kraft,
M.S. is Advisor, Crowdsourced Video Challenges, Consumer eHealth
Engagement at
The Office of the National Coordinator for Health Information
Technology (ONC); Founder at e-Health Workshop; and
Director at PERFECT SENSE digital, LLC.
Christine is a champion of personal experience with 15+ years producing
content, writing strategy, and bringing fresh editorial experiences to
life.
Her best work integrates multiple POVs — patients, caregivers,
providers, and others — in engaging and commercially viable
programs. While she is accustomed to the trade-offs that come at the
intersection of business and health, she is tireless in her passion to
unleash the power of the patient-provider/healer
relationship.
Christine likes working with top creative and tech leads, building
products and
partnerships that make a difference; there is much to do.
She started as an undergraduate in medical anthropology, then produced
her
first personal stories on video while in graduate school for film in the
mid-90s. She hasn’t stopped since.
With vastly improved technologies at our fingertips today, the
opportunity to deliver relevant and entertaining products is possible at
much lower budgets.
Her core skills:
- Strategic planning and collaborative innovation
- Creative product development
- Video product development
- Health and wellness
- Personal stories about patients and providers
- Behavior change
- Difficult topics, hard conversations
Christine earned her B.A. in Anthropology at Smith College in 1988. She earned her M.S. in Communications at Boston University in 1995.
Read her Google+ profile and her LinkedIn profile. Follow her Twitter feed. Read her blog.
