Christine Kraft, M.S.
Christine Kraft, M.S. is Advisor, Crowdsourced Video Challenges, Consumer eHealth Engagement at The Office of the National Coordinator for Health Information Technology (ONC); Founder at e-Health Workshop; and Director at PERFECT SENSE digital, LLC.
Christine is a champion of personal experience with 15+ years producing content, writing strategy, and bringing fresh editorial experiences to life.
Her best work integrates multiple POVs — patients, caregivers, providers, and others — in engaging and commercially viable programs. While she is accustomed to the trade-offs that come at the intersection of business and health, she is tireless in her passion to unleash the power of the patient-provider/healer relationship.
Christine likes working with top creative and tech leads, building products and partnerships that make a difference; there is much to do.
She started as an undergraduate in medical anthropology, then produced her first personal stories on video while in graduate school for film in the mid-90s. She hasn’t stopped since.
With vastly improved technologies at our fingertips today, the opportunity to deliver relevant and entertaining products is possible at much lower budgets. Her core skills:
- Strategic planning and collaborative innovation
- Creative product development
- Video product development
Top content strengths:
- Health and wellness
- Personal stories about patients and providers
- Behavior change
- Difficult topics, hard conversations
Christine looks forward to the next phase in this space: tech-enabled networks for patients and providers.
Christine earned her B.A. in Anthropology at Smith College in 1988. She earned her M.S. in Communications at Boston University in 1995.
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