Advisory Board

Roger Entner, MBA

The article Google’s wireless plans could kill commercial WiFi said

According to Business 2.0, Google intends to enter the WiFi hotspot market in the US through a free ad supported model.
The hotspot initiative is an off-shoot from its move to lease its own fibre to avoid transport fees and to become a network peering partner. With all the bandwidth that comes with this, Google can also run its own hotspots in a very financially favorable way. Apparently Google is already supporting Feeva, a San Francisco free hotspot venture and may be involved in further rollouts. This is putting commercial WiFi providers in a potentially lethal position due to the increasing onslaught of free municipal networks on one side and free Google hotspots on the other. Commercial WiFi providers are basically squeezed in the middle and are condemned to wither away.

Roger Entner, MBA was the author of this article and is the VP Wireless Telecoms for Ovum, covering market developments, technology trends and companies in the North American market place. He is also an advisor for the National Science Foundation’s Small Business Innovation Research/Small Business Technology Transfer Research programmes. With over ten years experience in the industry, his particular focus is on mobile service providers, the business models underlying the wireless sector and regulation. Formerly Director of Yankee Group’s Wireless/Mobile US advisory service, in 2002 he was named their Analyst/Programme Manager of the Year.
Prior to this he worked at LCC International, a leading wireless engineering and consulting firm, where he served as strategic marketing manager. He was responsible for LCC International’s corporate strategic planning, development of new services and establishing business alliances. Before working at LCC International, Roger was a managing analyst at Markowitz & McNaughton, a strategic advisory consulting firm covering wireless and landline telecommunications. He has been recognized as one of the leading wireless analysts in the US and has been widely quoted by The Wall Street Journal, The New York Times, The Washington Post and many other national and international publications. He has also appeared on CNN, NPR, Bloomberg Radio and CBS News Radio among others.
Roger earned a BA in Business Organization from Heriot-Watt University in Edinburgh, Scotland and an MBA in International Business from George Washington University in Washington, DC.