Max Celko
Max Celko, M.A.
is a trends & user insights expert, innovation consultant, and writer
based in New York City and Berlin. His main area of expertise is
emerging trends in media, communication, technology and society, and
their implications for product innovation and brand
strategy.
His
approach to identifying new business opportunities takes into account
foresight & emerging trends, cultural semiotics, new user behaviors &
attitudes, and technology. Max works internationally with trends &
innovation agencies in Europe and the USA, and consults clients in the
telecommunications, consumer electronics, mobility, and media
industries.
In addition, Max is a director & producer for TV documentaries and
ethnographic video productions. His main focus is emerging lifestyle
subcultures and individuals who are on the leading edge of media and
technology usage.
His writing is regularly featured in diverse publications in Europe
and the USA, including DU Magazine, FOCUS, Media Trend Journal, H+, and
BigThink. He speaks at conferences and think tanks and is featured in
the media as an expert on technology and innovation topics.
Max is the author of
Trend-Based Innovation: Leveraging Trend Analysis
and Foresight for Innovation Development (FOCUS Jahrbuch, 2012
in German),
Future TV: How We Will Be Watching TV in the Future (FOCUS
Jahrbuch,
2011 in German), and
Hyperlocality: How Location-Based Technology and Augmented Reality
Are Re-Creating our Reality (GDI Impuls, 2008 in German).
Max earned his B.A. at Zurich University and his M.A. at HFF Konrad Wolf
in Berlin.
Read
The Freud Apps: AI, Virtual Life Coaching, and the Future of
Psychotherapy,
Artificial Intelligence & A New Age of Magical Thinking,
and
Biofeedback: Basis for New Forms of Emotion-Based
Communication (German).
Read his
interview in TAZ (German). Visit his
website.
Read his
LinkedIn profile.
Follow his
Twitter feed.