Max Celko, M.A.
is a trends & user insights expert, innovation consultant, and writer
based in New York City and Berlin. His main area of expertise is
emerging trends in media, communication, technology and society, and
their implications for product innovation and brand
His approach to identifying new business opportunities takes into account foresight & emerging trends, cultural semiotics, new user behaviors & attitudes, and technology. Max works internationally with trends & innovation agencies in Europe and the USA, and consults clients in the telecommunications, consumer electronics, mobility, and media industries.
In addition, Max is a director & producer for TV documentaries and ethnographic video productions. His main focus is emerging lifestyle subcultures and individuals who are on the leading edge of media and technology usage.
His writing is regularly featured in diverse publications in Europe and the USA, including DU Magazine, FOCUS, Media Trend Journal, H+, and BigThink. He speaks at conferences and think tanks and is featured in the media as an expert on technology and innovation topics.
Max is the author of Trend-Based Innovation: Leveraging Trend Analysis and Foresight for Innovation Development (FOCUS Jahrbuch, 2012 in German), Future TV: How We Will Be Watching TV in the Future (FOCUS Jahrbuch, 2011 in German), and Hyperlocality: How Location-Based Technology and Augmented Reality Are Re-Creating our Reality (GDI Impuls, 2008 in German).
Max earned his B.A. at Zurich University and his M.A. at HFF Konrad Wolf in Berlin.
Read The Freud Apps: AI, Virtual Life Coaching, and the Future of Psychotherapy, Artificial Intelligence & A New Age of Magical Thinking, and Biofeedback: Basis for New Forms of Emotion-Based Communication (German). Read his interview in TAZ (German). Visit his website. Read his LinkedIn profile. Follow his Twitter feed.