Rob Enderle is identified by firms like the Kensington Group and
publications like Technology Marketing as one of the most influential
technology analysts in the world. As President and Principal Analyst of
Enderle Group, a forward looking emerging technology advisory firm,
he provides regional and global companies with guidance in how to
better target customer needs; create new business opportunities;
anticipate technology changes; select vendors and products; and
practice zero dollar marketing. For over 20 years Rob has worked for
and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway,
Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston,
GM, Ford, ROLM, and Siemens.
Rob is on the Advisory Council for the Trusted Computing Group, the Industry Advisory Council for IBM, the Industry Advisory Council for AMD, the Industry Advisory Council for HP, the Industry Advisory Council for Dell Computer, the Industry Advisory Council for Toshiba US, and the Industry Advisory Council for Clear Cube.
Rob has been ranked #1 since 1995 in press coverage worldwide and been captured by the Wall Street Journal, Boston Globe, CNN, CNBC, the AP, Reuters, Bloomberg, New York Times, LA Times, Mercury News, MSNBC, NPR, and other services and papers world wide. He has been a regular on CNET Radio, TechTV, and has done special segments for United Airlines in flight programming.
Currently he writes for a wide variety of publications. For TechNewsWorld he does a weekly column on technology trends, for LinuxPipeline and SecurityPipeline he does monthly columns that often spread to other CMP publications like Information Week. For DesignTechnica he does columns on consumer technology, and he also does a weekly radio spot for the WSJ on consumer technology. Rob also contributes to the Technology Pundits blog.
He authored The Three Most Deadly Letters at CES and MacWorld: DRM, CES: Showcasing the Battle for Content, Apple, Microsoft, Open Source, Security, and Consumer Electronics, Choosing Vendors: The Linux vs. Microsoft Red Herring, The Most Powerful Labor Union in the World: Linux?, How Linux Saved Microsoft, Linux vs. Apple: An Uncomfortable Battle, Why Linux May Never Be a True Desktop OS, You Are Your Worst Security Liability, In Defense Of the Microsoft Monoculture, and Elections, Arrogance, Blogs and Passion.
Rob is an expert moderator and you’ll often find him on stage in high energy conversations with different panels on a variety of subjects. Over the years he has spoken or moderated at Comdex, CES, Computex, iHollywood, NAB, and a variety of vendor sponsored events. Along with his other endeavors Rob’s hobbies include system modding, sporting clays, and on-line video games (where he has affectionately earned the nickname “target”).
Throughout his career Rob has been credited with a number of impressive accomplishments. He specified, deployed and audited one of the first large scale CRM applications in the mid-80s. He was instrumental in the successful acquisition by ROLM systems of its channel partners in the late-80s and was placed in IBM’s executive resource program as a result of his work on their divestiture of ROLM. In the 90s he accurately forecast the decline of Apple and the failure of Netscape months in advance of the actual events. In the 2000s he is credited with forecasting the decline in the personal technology segment along with the key causes driving that decline.
As he became better known and the traditional research firms fell into decline his clients recommended he go out on his own and form a company to better address their emerging needs. This was the beginning of the Enderle Group, a company focused on the future of personal technology, the companies who build it, and the users who consume it.