Greg Sterling, J.D.The New York Times article Search Closing in on E-Mail as Most Popular Online Activity said
Almost half of all Internet users now use search engines on a typical day, according to a new study released Wednesday, that showed search engines are drawing ever closer to the all-time dominant Internet application e-mail.
The percentage of Internet users who turn to search engines has been steadily increasingly from one-third in 2002 to 49% now, according to the report from the Pew Internet & American Life Project. Sixty percent of Internet users use e-mail on a typical day, according to Pew’s statistics.
Greg Sterling added that the growth might also be bolstered by the sheer volume of data now available online.
“I would speculate that there’s so much information out there that no other organizational tool can manage the volumes of content that people online ‘consume’,” Sterling noted. “Search has become an essential utility for almost all Internet users.”
Greg Sterling, J.D.
is the founding principal of Sterling Market Intelligence, a consulting
and research firm focused on the Internet’s influence on offline
purchase behavior. He also is a Senior Analyst for
Local Mobile Search,
an advisory service from Opus Research tracking the evolution of the
Before Sterling Market Intelligence, Greg ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web”, a national television show dedicated to e-business and the Internet.
Before TechTV he was a founding editor and executive producer at AllBusiness.com. And prior to joining AllBusiness, he was a practicing attorney in San Francisco.
Read his blog Screenwerk: Greg Sterling’s Thoughts on Online and Offline Media. Read him on Search Engine Land and Local Mobile Search. Watch Greg Sterling SMX Local & Mobile 2007 Video Interview, BuzzLogic Vino Diaries – Greg Sterling – Episode 8, and WebGuild – Searchnomics 2007 Conference.
Greg earned his B.A. in Political Philosophy/Social Psychology at the University of California, Santa Cruz in 1986. He earned his J.D. at the University of California, Berkeley – School of Law in 1990.
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